![]() ![]() ![]() "On the other hand, once consumers experience the convenience of digital downloads, they tend to continue to choose digital downloads in the future, so we think that the percentage of digital sales will increase overall." "We see the very high percentage of digital sales as being due to these unique factors, and have not premised our financial forecast on this trend continuing as it has. "The Animal Crossing series is suited to being played as a digital version, and we believe that the timing of its release, coinciding as it did with the rise in calls to remain at home, resulted in some consumers choosing the digital version," Furukawa said. Speaking to the company's investors, he said that 50% of customers in Japan, the US and Europe bought the game digitally. Around 50% of Animal Crossing: New Horizons' sales were digital, according to Nintendo president Shuntaro Furukawa, and the game has already surpassed its expected lifetime sales.įurukawa noted New Horizons' contribution to Nintendo's "high percentage of digital sales" during the last fiscal year. ![]()
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